New Year, New Launch - Getting Real in Costco

Tanya’s Just Real has secured a further listing with Costco from January and is revolutionising the sauce category with 100% clean label, plant based fresh sauce range.

An exciting start to 2021 as Tanya’s Just Real Smokey Cokey sauce launches into 13 Costco warehouses across the country including;

Tanya’s Just Real sauce range is responding to consumer interest in better-for-you brands with data showing that 86% of adults agree that eating healthy is important for physical wellbeing and 78% feel that eating healthy is important for emotional wellbeing. The benefit of healthy lifestyles and diet have been magnified over the duration of  the pandemic and there is no doubt that good gut health has positive benefits on our mental health and our physical health while boosting our immunity.   

“This is exactly where the brand is positioned in terms of its fresh, natural ingredients and convenient functionality due to the effectiveness of the cold pressed process in preserving the integrity of the contents, resulting in a longer shelf life for retail and allowing for 14 days from opening,” says Tanya Lambert.   “We are delighted that Costco has recognised that our sauces offer its members a unique fresh sauce experience and that they have seen the value that Tanya’s Just Real represents in terms of product quality, authenticity and versatility.”

“As the only truly fresh, clean label sauce in the category, we are completely committed to raising awareness of our innovative cold-pressed range which is revolutionising the sauce market,” adds Tanya Lambert. “Much as chilled soup stirred up the tinned soup category, we are doing the same in sauces and we are ideally placed to capitalise on the growing demand for healthy and convenient foods particularly when people are stretched and under time pressure.”

Costco is stocking a twin-pack of the brand’s Smokey Cokey flavour and it will be sited in the deli chillers with QR codes on outers to take shoppers straight to a recipe inspiration channel demonstrating the brand’s multi usage.